Smart people play. Playful people lead.
At SparkMinds, we prove that it’s fun to be smart, and smart to have fun
We Disrupt
Our philosophy is where leadership insight sparks and company culture awakens.
We promote an innovative approach that blends business intelligence with comedic instinct.
It’s more than a corporate workshop, it’s transformational learning for modern organisations.
We Coach
We believe change doesn’t have to be stiff. That humour is a shortcut to leadership truth.
That active listening is a leadership skill. And that workplace culture isn’t built by rules, but by relationships.
We actively collaborate with HR leaders and L&D professionals to empower C-Suite and Executives to lead successfully.
We Human(AI)se
Using up-to-date techniques, including AI and Augmented Corporate Coaching (VR), we spark minds.
Suddenly, people begin thinking creatively and effectively, with amplified impact.
Thinking like humans. Leading like it matters.
Designing the Future of Leadership, One Human System at a Time
In a business world oversaturated with formulas and frameworks, SparkMinds represents something else entirely: a living system designed to re-humanise leadership, reinvigorate teams, and remind organisations what creative intelligence feels like.
At our core are two complementary forces: Laura’s strategic approach and Luca’s emotional storytelling.
Together, we are a hybrid leadership development agency: part executive coaching firm, part creativity lab, part corporate theatre for transformation.
About SparkMinds
Our Vision:
Where We Are Going
We imagine a world where sharp minds lead with kindness, curiosity, and a sense of humour. A world where learning feels like play, leadership is deeply human, and growth happens with joy, not pressure
Our Mission:
What We Do & Why We Do It
At SparkMinds, we create real experiences that shift perspectives and stick. Blending coaching with comedy, we help people grow as leaders by getting real, laughing more, and connecting better.
Through custom workshops, coaching, and playful practice, we support individuals and teams in communicating with heart, showing up fully, and leading in a way that feels true to them. When people enjoy the process, the growth is real.
WE BELIEVE IN THE SPARK AT THE CORE OF EVERY BUSINESS
Rooted in the vibrant, visionary soil of Dubai, a city that dares to dream and demands excellence, we exist to transform the way people think, communicate, and lead.
Founded by Executive Coach Laura Peli and Award-Winning Comedian Luca Cupani, we create unforgettable learning experiences for professionals.
We blend leadership development, executive coaching, and storytelling to drive deep cultural change and to create engaging and transformative Learning & Development experiences for professionals and teams.
Our work is more than surface-level success. It’s about deep change.
It’s about Sparking Minds!
WHAT WE SPARK
Our workshops integrate practical strategies with creative insights, equipping professionals to lead with innovation.
Turn Engagement into Profit
We inspire passion and loyalty, improving employee retention, reducing turnover costs, and driving profitability.Ignite Creativity & Accelerate Productivity
We spark fresh ideas and streamline workflows to strengthen collaboration, eliminate communication errors, and drive consistent business growth.Master Negotiations, Maximise Margins
Our coaching helps leaders negotiate with clarity, confidence, and cultural intelligence, allowing them to close stronger deals across diverse markets.
OUR PROMISE
To coach Executives who are visionary and ready to drive meaningful transformation.
To turn internal communication into authentic connections, and ideas into strategic innovation.
To use corporate comedy not just for relief but for revelation.
To align with Dubai’s leadership vision of well-being and innovation with soul, sparkle, and strategy.
Contact us
Start the Spark!
Ready to invest in your leadership or create meaningful team growth with a program that makes a real difference?
Fill in the form or contact us directly at
info@sparkmindsgroup.com
Feel free to ask about session duration, ideal group size, fees, or anything else you're wondering about.
Let’s connect and start sparking something extraordinary.
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